绝密★考试结束前

全国2013年10月高等教育自学考试

电子商务英语试题

课程代码：00888

请考生按规定用笔将所有试题的答案涂、写在答题纸上。
选择题部分
注意事项：
1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。
2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。

一、根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题1分，共10分）
1. Greece has new political leadership to help it deal with ______ debts.
A. anemic 　　　　　B. mass
C. massive 　　　　 D. paltry

2. Natural gas can ______ these clean resources and is cheaper than coal.
A. compete 　　　　　B. complement
C. compliment 　　　 D. compare

3. He dislikes their ______of his freedom of choice.
A. reduction 　　　　B. restriction
C. limit 　　　　　　D. control

4. There is a clock ______in the wall.
A. buried 　　　　　B. glued
C. embedded 　　　　D. closed

5. Frank ______ a perfect safety record by driving carefully.
A. remained 　　　　B. preserved
C. entitled 　　　　D. maintained

6. I tried to get out of the business ______ I found impossible to carry on.
A. why 　　　　　　B. which
C. what 　　　　　 D. where

7. Jack would rather spend time complaining than ______ the problem by himself.
A. solve 　　　　B. solved
C. solves 　　　 D. to solve

8. They will not start the project until the board chairman ______ back from South Africa.
A. will come 　　B. is coming
C. came 　　　　 D. comes

9. Scientists should be kept ______ of the latest developments in their research areas.
A. inform 　　　　B. informing
C. informed 　　　D. to inform

10. Only when we had finished all the work ______ that it was too late to take a bus home.
A. did we realize 　　　　　B. will we realize
C. we did realize 　　　　　D. we will realize

二、阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题2分，共20分）

Passage 1
Rockwatch—The Best Club on Earth

　　If you are a young person and interested in geology(地质学) ，then Rockwatch is the club for you.
　　When You Join
New memberships receive a Rockwatch Rox file each. This has the information and top tips you will need to start enjoying geology. It’s designed to serve as your own field notebook as well.
　　In it you will find your：
　　membership card
　　full color mini-map
　　thumbs up guide
　　fact cards
　　Rockwatch Magazine
　　Our lively magazine is mailed to members three times a year. They can read reports and news from around the world，and articles on everything from diamonds to dinosaurs(恐龙) ，earthquakes to erosion(水土流失) .
　　Rockwatch Events
　　With each magazine you will receive a Rockwatch events calendar. Rocky activities suitable for families are listed and include road shows and guided walks.
　　The Rockwatch Rock Artist
　　Are you an artist, or a photographer? This is your chance to become Rockwatch Rock Artist of the Year and win amazing prizes in our annual competition.
　　Special Offer
　　Rockwatch members can have specially discounted Wildlife Watch membership. Watch is the biggest environmental action club for young people，with 100 groups across the country. You can join both clubs together in the membership form.

11. New Rockwatch Rox Club members will obtain a special file when they______.
A. do field work 　　　　　　　B. join the club
C. buy a field notebook 　　　 D. start studying geology

12. Rockwatch is a magazine telling about things related to______.
A. geology 　　　　　　　B. agriculture
C. politics 　　　　　　 D. economics

13. What activities are specially arranged for Rockwatch members interested in photography?
A. Guided walks. 　　　　　　　　 B. Rocky activities.
C. Yearly competitions. 　　　　　D. Academic workshops.

14. When applying for Wildlife Watch membership，a Rockwatch member can enjoy______.
A. free membership 　　　　　　B. a special discount
C. a Rock Artist prize 　　　　D. guided road shows

15. You may join both Rockwatch and Wildlife Watch clubs by______.
A. calling the two clubs 　　　B. providing references
C. applying separately 　　　　D. filling in one form

Passage 2

　　Everybody telecommuting (远程办公). “It won’t work in most jobs”, “It costs too much”, “It reduces air pollution”，“It helps people balance family and work responsibilities”, and “Most people are doing it”.
　　In reality researchers continue to find strong growth and acceptance of telecommuting. Nearly two-thirds of the top 1000 companies in the world have a telecommuting program, and 92 percent say it reduces cost and improves worker productivity (生产力). The days of everyone commuting to the office five days a week are quickly disappearing.
　　Telecommuting involves a non-traditional work arrangement enabling workers to work at home or elsewhere, some or all of the time. This is not a new，novel, or untested way of working.
　　But is it for you? Telecommuting is not a panacea (万能药). Whether you are a manager，or an HR (Human Resources) specialist, there are decisions to make and actions to take before you begin a telecommuting arrangement.
　　Join us for any or all of the following meetings to get answers，information，and resources to develop and carry out a successful telecommuting arrangement. Each meeting offers you an informative presentation followed by the opportunity for a discussion with a panel of “experts” who have made telecommuting work for them.

16. How do people look at telecommuting according to the first paragraph?
A. They are against it. 　　　　　　B. They don’t care about it.
C. They share the same view. 　　　 D. They differ in their opinions.

17. According to the response of most of the top 1000 companies, telecommuting _____.
A. increases worker productivity
B. will disappear in the near future
C. cannot be accepted by the public
D. is practiced in all the top companies

18. Which of the following statements is TRUE of telecommuting?
A. It is up to the employees to accept it or not.
B. It is getting popular in different companies.
C. It is a new untested way of working.
D. It is a traditional work arrangement.

19. Before beginning a telecommuting arrangement，the management should______.
A. appoint a new HR specialist
B. provide the facilities and conditions
C. improve the company’s productivity first
D. decide whether it is suitable for the company

20. According to the last paragraph，meetings are held to______.
A. appreciate the efforts of the telecommuting companies
B. discuss the employment of telecommuting experts
C. help introduce the practice of telecommuting
D. train people before

三、完形填空（本大题共15小题，每小题1分，共15分）
第一部分:从所提供的选择项中选择一个最佳选项填入短文的空格内，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（每小题1分，共10分）
　　PayPal is considered as the 　21　reliable and widely used payment gateway. 　22　
different online businesses use this facility via cards, debit cards or 　23　the website itself. The PayPal payment system is 　24　user-friendly that can be installed in online shopping cart software that 　25　safe and easy e-commerce website solutions. Companies 　26　their own URL can insert code into the website 　27　payment gateways provided by any reliable service provider. You can also 　28　for a free trial for the shopping software.
According to experts, 　29　increase web traffic flow to an e-commerce website, solutions 　30　can be used are as follows—graphic designing, web design of the home page, flash animation, template web page design service and so on.
21.A. most 　　　　　B. best 　　　　　C. much 　　　　　D. both
22.A. Much 　　　　　B. Many 　　　　　C. A lot 　　 　　D. A great deal
23.A. by 　　　　　　B. thorough 　　　C. through 　　　 D. with
24.A. mostly 　　　　B. prettily 　　　C. wildly 　　　　D. highly
25.A. ensure 　　　　B. ensures 　　　 C. insure 　　　　D. insures
26.A. have 　　　　　B. has 　　　　　 C. having 　　　　D. had
27.A. along with 　　B. in that　　　　C. in terms of 　 D. except for
28.A. run 　　　　　 B. work 　　　　　C. make 　　　　　D. go
29.A. as long as 　　B. in spite of 　 C. in order to 　 D. according to
30.A. that 　　　　　B. what 　　　　　C. this 　　　　　D. where

非选择题部分
注意事项：
用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。

三、完形填空（本大题共15小题，每小题1分，共15分）
第二部分: 在下列课文片段中按文中意思提示填入遗漏的词。 （每小题1分，共5分）
　　Creating your own affiliate program is arguably the most effective 　31　of growing your business and sales online. Affiliate marketing is 　32　having your own online sales force working on a commission-only basis. 　33　creating a powerful affiliate program, you can enable 　34　website owners and online marketers 　35　boost sales and traffic on your own site.
四、根据给出的汉语词义和规定的词性写出相应的英语单词，该词的第一个字母已经给出,每条短线上写一个字母。（本大题共10小题，每小题1分，共10分）
36. 承认，鸣谢 v. 　　　　　　　　a_ _ _ _ _ _ _ _ _ _
37. 利用，使用 v. 　　　　　　　　u_ _ _ _ _ _
38. 潜在的，有可能的 adj. 　　　　p_ _ _ _ _ _ _ _
39. 态度 n. 　　　　　　　　　　　a_ _ _ _ _ _ _
40. 形象，影像，图像 n. 　　　　　i_ _ _ _
41. 拍卖，竞卖，标售 v. / n. 　　 a_ _ _ _ _ _
42. 保持，保留，记住 n. 　　　　　r_ _ _ _ _
43. 富于想象力的 adj. 　　　　　　i_ _ _ _ _ _ _ _ _ _
44. 协调，配合 n. 　　　　　　　　c_ _ _ _ _ _ _ _ _ _ _
45. 说服，使确信，使信服 v. 　　　c_ _ _ _ _ _ _
五、给出下列单词或术语的汉语意义。(本大题共20小题，每小题1分，共20分)
46. mobile commerce 　　　　　　　　　　　　47. market analysis
48. SEO 　　　　　　　　　　　　　　　　　　49. snail mail
50. CEO 　　　　　　　　　　　　　　　　　　51. customer support
52. domain name 　　　　　　　　　　　　　　53. natural language processor
54. precision targeting 　　　　　　　　　　55. unauthorized access
56. tend to 　　　　　　　　　　　　　　　　57. sign up
58. specialize in 　　　　　　　　　　　　　59. on the verge of
60. be immune from 　　　　　　　　　　　　 61. shut down
62. attend to 　　　　　　　　　　　　　　　63. make a decision
64. a fraction of 　　　　　　　　　　　　　65. rely on
六、根据句子的意思将括号中的词变成适当的形式。（本大题共5小题，每小题1分，共5分）
66. We are ______ (conduct) a survey of consumer attitudes towards organic food.
67. The need to talk to someone, anyone, ______ (overwhelm) her.
68. Cars must stop at red traffic lights; ______ (similar) bicycles should stop too, but they don’t always do so.
69. If the package is wrapped well, we ______ (assume) the contents are also wonderful.70. Customers are advised to make seat ______ (reserve) well in advance.
七、英译汉： 阅读下面的短文，然后把画线的句子翻译成汉语。（本大题共5小题，每小题2分，共10分）
　　E-commerce is coming of age, but not in the way predicted in the bubble years. (71.)Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.
　　(72.)According to America’s Department of Commerce, online retail sales last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. (73.)The vast majority of people still buy most things in the good old “bricks-and-mortar” world.
　　(74.)But the commerce department’s figures deal with only part of the retail industry. (75.)For instance，they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.
八、汉译英： 请把下面的汉语句子翻译成英语。（本大题共5小题，每小题2分，共10分）
76.你的网店如何与众不同？（differ）
77.给你的客户提供各种支付方式。（available）
78.社会营销追随着社交网络的趋势。（social marketing）
79.为方便大宗交易，公司打算使网站的界面更加人性化。（in bulk）
80.网络电子商务市场的这一增长必定会产生新的工作和商业机会。（generate）